2021 Pre-Summit Institute
In conjunction with the NAGAP Graduate Enrollment Management Summit
Wednesday, April 28, 2021
12:00 p.m. - 3:00 p.m. Eastern Time
Five Steps to Follow for Graduate/Professional Recruitment Plan Development and a Presentation of the NAGAP/Ruffalo Noel Levitz (RNL) GEM Survey Results
Presenters:
- Scott Jeffe, Director of Market Insights, Ruffalo Noel Levitz
- Reena Lichtenfeld, Executive Consultant, Ruffalo Noel Levitz
As an introduction to the day, and a foundation of the planning session that follows, the presenters will begin with a review of the joint NAGAP/RNL GEM survey results (as well as other national data). Developed together by NAGAP and RNL, PSI attendees will get the first review of what graduate enrollment professionals and administrators say is working (and not working) in the area of marketing and recruitment. The presenters will then use these findings as they walk the participants through the five steps to developing an annual recruitment plan, including preparation for planning, the data and information needed, and who should be involved in the creation and implementation of the plan.
The primary goal of the workshop is to jump-start the recruitment planning process, provide a consistent planning model that can be utilized across all types of graduate and professional school programs, and provide each attendee with a strong start in developing their annual recruitment plan. Specifically, attendees should expect to leave the workshop with:
- An understanding of how annual goals are set using internal and external data;
- The common key recruitment strategies that will directly support the stated enrollment goals;
- One or two completed action plans that can serve as a template (and guideline) for the development of additional action plans; and
- A copy of the RNL Recruitment Planning Workbook to help provide clear direction as attendees work to complete the first draft of their annual plan
Registration and Payment Deadline:
Current and New Members: $225
Non-Members: $275
Registration:
Register online or by completing and returning the registration form if paying by check.
Apply for a Pre-Summit Institute Fellowship
Application Deadline: Monday, February 22 – 11:45 p.m. EST
NAGAP encourages its members to apply for a Pre-Summit Institute Fellowship. Fellowships are a great way to stretch professional development dollars, and all current NAGAP members are eligible to apply.
- What it Covers: Two fellowships are available for NAGAP members. Each fellowship covers the registration fee for the pre-conference institute. All other attendance/travel costs are the responsibility of the member.
- How to Apply: To apply for a fellowship, provide your contact information and a max. 600 word essay below. Fellowship applications must be submitted by Monday, February 22, 2021, 11:45pm EST.
- What to Include in Your Essay: 1) Assessment of the state of graduate enrollment management, 2) reason for interest in the Pre-Summit Institute topic, and 3) how you think the Pre-Summit Institute would assist you in your professional development.
- Recipient's Responsibility: By accepting the Fellowship, recipients agree to submit an essay (or other related request) about their experiences at the Pre-Summit Institute within two weeks of the Institute. Essays will later appear in an issue of NAGAP’s Perspectives, newsletter, emails, and/or social media.
Presenters
Reena Lichtenfeld, Ed.D, executive consultant, brings more than 20 years of experience in higher education administration. Her areas of expertise include graduate, undergraduate, and online admissions; strategic recruitment and enrollment management/planning; and policy, accreditation, governance, and compliance. Dr. Lichtenfeld is a results-driven passionate higher education professional who brings a broad spectrum of proven tools and strategies to the table. In her former role as assistant dean for enrollment management for Vanderbilt University’s Peabody College of Education and Human Development (TN), Dr. Lichtenfeld was responsible for developing and initiating a comprehensive strategic enrollment plan for the college. In this capacity, she brought forth a data-informed and collaborative discipline for enrollment management planning resulting in an increase in qualified leads, a better conversion rate from started to completed applicants, and an increase in the number of candidates accepting offers of admission for professional graduate students across 18 different programs.
Scott Jeffe is Vice President of Research – Graduate and Online. Over more than 20 years, Scott has worked with more than 200 institutions in 40+ states to apply market data on nontraditional audiences to strategic decision making. With a focus on profiling the demands and preferences of working professional graduate students, undergraduate adult degree completers, and online students, Scott has developed a unique sensitivity to ensuring that programs align with student demand while upholding institutional mission and values. Scott was Carol Aslanian’s research partner for 23 years, first at the College Board, then at Aslanian Group and Education Dynamics.
He is a regular presenter at national conferences focusing on both the surfacing of market data and the strategic application of such data to enrollment growth. He is the author, co-author, or contributor of numerous reports and presentations focusing in recent years on “post-traditional” undergraduate and graduate students. He has recently presented findings of RNL research on marketing best practices for adult undergraduates as well similar research at the graduate level. Other presentations include: findings from a national study on the demands and preference of post-traditional graduate students at the AMA Higher Education Symposium, findings from the 2018 Online College Student report at the CALEM conference, and leveraging market data to inform strategic program development at the RNL national conference.
Contacts:
Questions about Registration or Payment:
NAGAP Executive Office
(913) 222-8655
info at nagap.org
Questions about the Pre-Summit Institute:
Ariana Balayan – Attendee Liaison
Assistant Dean, Admissions and Recruiting
UMASS Medical School, Graduate School of Biomedical Sciences
(203) 671-0280
ariana.balayan1 at umassmed.edu
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